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对藏友来说，从事文物艺术品收藏活动，制定目标和方向是非常重要的。目标和方向制定得好，收藏活动就会成效明显，否则就显得漫无目的，容易陷入一片混乱的境地。
制定目标和方向时，要根据自己的兴趣与爱好，将时间和精力尽可能地集中于较少的收藏门类，而不是样样喜欢、面面俱到。如果你喜欢书画，就朝着书画艺术的方向去努力，定下目标，力藏精品。如果你喜欢陶瓷，就集中心力去研究，探索古今陶瓷的深厚内涵，争取成为陶瓷收藏的行家里手。
在收藏目标和方向的制定上，集中于较少的门类，其好处是显而易见的，这有利于你尽早入门，把有效的时间和精力利用、发挥到极致，从而使自己的收藏活动获得突破。
笔者认为，收藏的目标和方向一定要专、要精。专与精是相辅相成的。专是精的前提，只有目标和方向专了，才能力争做到精心、精到、精美；精是专的结果，只有确定好并力争达到求精的目标，才能自觉地在收藏文化活动中做到专心、专门、专业。
瞄准了收藏目标和方向，确定了收藏门类之后，要不断学习和研究，掌握专业知识和鉴赏技能，在纷繁复杂的收藏市场上锻打和提高自己。由于收藏目标和方向不明确，学习和研究不深入，从而导致打眼、吃亏的例子不在少数，教训深刻。笔者曾受邀参观过一位企业家的收藏展，放眼望去，偌大的展厅内书画、陶瓷、杂项应有尽有，搞不清这位企业家究竟主藏何项、专攻何门。而细细观之，大量所谓名人字画多是赝品，大量所谓古瓷多是出炉不久的新货。
在我们的身边，也能见到一些数十年如一日专于一项、潜心求精的收藏家，他们的收藏活动令人钦佩。黄先生是一位砚台收藏家，他从踏入收藏门槛的第一天起，就定下专藏砚台、勇于求精的目标和方向，积数十年之功，所藏历代砚台上千方，其中有不少精品和珍品；在苦心搜求、全力收藏的同时，他专心研究、著书立说，终成藏砚大家。王先生是一位古籍收藏家，他专于收藏古籍，对待古籍像对待自己的生命一般；每次收集到心仪的古籍善本，他就对其进行冰箱冷藏、消毒处理，遇到损坏的就自行修复；二十年下来，他收藏的古籍善本上万册，家中称得上是“万卷楼”了。
在收藏的漫漫征途上，重视“专”与“精”，持之以恒，久久为功，才有望成为真正的收藏家。
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